Improveft January 24, 2024

What is SEO?

Plants sprouting out of soil.

You may have heard the term SEO and that its important, but what even is it?

So what exactly is SEO

We often hear the term get thrown around alot, SEO, but what even is it? Well, SEO stands for Search Engine Optimization. But more importantly, SEO is basically a series of strategies to use in order to get your website to show up on the almighty google search. So when people are looking for your website or similar things to what your business or website offers they can actually find you on the google listings. Why is this important you ask? Well, in today's digital-first world, the everyone is trying to stand out online and it is currently more intense than ever. Businesses, ranging from startups to large corporations, are vying for that coveted top spot on search engine results pages.

Organic Traffic

Organic traffic refers to the visitors who land on your website through unpaid, natural search engine results. Unlike paid traffic generated through advertising, organic traffic is driven by the relevance and quality of your website's content, as well as its search engine optimization (SEO) efforts. It represents users who actively seek out information, products, or services and discover your website through their online searches. Organic traffic is highly valuable as it indicates genuine interest from potential customers and reflects the effectiveness of your website's SEO strategy in attracting and engaging with your target audience. By consistently delivering valuable content and optimizing for relevant keywords, businesses can increase their organic traffic, expand their online presence, and ultimately drive sustainable growth.

Understanding SEO: The Basics

SEO is a multifaceted, dynamic digital marketing strategy aimed at improving your website's visibility in search engine results. When potential customers search for products or services related to your business, you want your website to appear prominently in the results. SEO involves optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.

Why SEO Matters for Your Business

The importance of SEO for businesses cannot be overstated. Here are a few compelling reasons why SEO should be an integral part of your marketing strategy:

  • Increased Visibility: SEO helps your business become more visible online. This increased visibility means more potential customers can find your products or services.
  • Cost-Effectiveness: Compared to paid advertising, SEO is cost-effective in the long run. It targets users who are actively searching for your products or services online.
  • Credibility and Trust: Websites that appear higher in search results are often considered more trustworthy and credible by users. SEO can help your business build trust and credibility over time.
  • Better User Experience: SEO involves optimizing your website’s user experience, making it more user-friendly, faster, and easier to navigate.

Free Tips

  1. Make Awesome Stuff: Write cool things on your website that help people learn or make them laugh. If you do this, more people will come to visit!
  2. Find Magic Words: Think about the words people use to find stuff on the internet. Use those same words in your stories, so they can find you easier!
  3. Make Your Website Neat: Put those magic words in special spots like the title and the headings so that people know what your page is about.
  4. Be Phone Friendly: Make sure your website looks good on phones, because lots of people use them to go on the internet. If it's easy to use on a phone, more people will like it!
  5. Speedy Fast Pages: Make your website load super fast! If it's slow, people might leave. You can do things like making pictures smaller to help with this.
  6. Connect the Dots: If you have one page about cats and another about cat food, put a link from one to the other. It helps people find more stuff they like on your website.
  7. Share the Love: Sometimes, tell people about other cool websites by linking to them. It shows you want to share good stuff, not just your own.
  8. Make Pictures Findable: When you put pictures on your website, give them names that explain what they are. That way, people can find them when they look for pictures.
  9. Keep Things Fresh: Change stuff on your website or add new things so there's always something new for people to see.
  10. Be a Detective: Use special tools to see how many people come to your website and what they look at. It helps you know what's working and what to make better.
  11. Be a good Neighbor: If you have a store or a place where people can visit, make sure they can find it online when they look for places close by.
  12. Make Friends on the Internet: Share your stuff on websites like Facebook or Instagram so more people can see it and come to your website.
  13. Mix It Up: Write stories, make videos, draw pictures, or record yourself talking about cool things. Different people like different stuff.
  14. Make Visiting Easy: Make sure your website is easy to look around. If people can find things easily, they'll want to stay longer.
  15. Look at Others: See what other websites are doing well. You can learn from them to make your website even better!
  16. Make Web Friends: Get other websites to mention your website. It's like making lots of friends who can tell others how cool your site is.


SEO is not a one-time effort but a continuous process that requires expertise, patience, and persistence. It's the backbone of your digital marketing strategy, essential for driving organic traffic, building brand awareness, and generating leads. By understanding the importance of SEO and choosing the right service provider, your business can achieve remarkable growth and a competitive edge in the digital marketplace.

Unlock the full potential of your business with the power of SEO. Start optimizing today for a brighter, more visible tomorrow.